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Optimeet: Creating better experiences for the event industry

Optimeet is one of the leading organisers in the event industry, bringing together professionals, suppliers, and decision-makers through Optimeet Expo.

As an event focused on innovation and delivering exceptional attendee experiences, operational excellence is critical. From registration to arrival, every touchpoint must work smoothly to ensure exhibitors, partners, and attendees can focus on networking and business opportunities rather than logistics.

For Optimeet, that means investing in technology partners that simplify, speed up, and make event operations more reliable.

"Fredo is easy, user-friendly, and very efficient, fast." Sandra, Head of Relations & Events at Optimeet

For the past four years, Fredo has supported Optimeet Expo's check-in operations, helping create a smoother and more predictable arrival experience for everyone involved.

From registration to on-site check-In: One unified system

GoodiePack as the operational backbone

For Optimeet Expo, GoodiePack serves as the central platform to manage:

• Event registration and ticket sales
• Attendee data management
• Exhibitor and guest information
• Communication and engagement
• Real-time attendee updates

All attendee information is stored in one central system, ensuring data accuracy and operational visibility throughout the event lifecycle.

This unified data layer allows organisers to manage registrations efficiently while maintaining a consistent experience for attendees from sign-up to arrival.

Fredo bringing data to life on-site

With GoodiePack managing attendee registrations, Fredo transforms that data into a seamless arrival experience through its event name badge printing platform.

The Fredo × GoodiePack integration enables:

• Instant on-site name badge printing
• Personalised badges with QR codes for ticketing and networking purposes
• Fast event check-in system functionality
• Real-time attendee synchronisation
• Self-service event check-in system options
• Reliable performance at scale

When an attendee updates their information in GoodiePack or registers close to the event, data is instantly synchronised to Fredo. This ensures that every badge printed reflects the latest attendee information.

Guests arrive, scan their ticket QR code, collect their badge, and move directly into the event.

No manual processes. No unnecessary delays.

Reliability when it matters most

For many event organisers, check-in failures can quickly become one of the most stressful moments of an event.

Sandra recalls one of the most common operational challenges:

"The biggest headaches I've had with check-in has been the Wi-Fi going down. Huge lines, everything going slow, and not being able to check people in. At a previous event, network connectivity became an issue during the expo.

Fortunately, Fredo's system architecture was designed to minimise dependency on unstable venue infrastructure.  I was lucky that Fredo wasn't running on Wi-Fi, so it worked."

This resilience helped Optimeet continue processing attendees even when other systems would typically struggle.

The result was a smoother experience for both attendees and staff during a potentially disruptive situation.

Easy onboarding for Event Teams

Large events often rely on temporary staff, volunteers, and rotating crews.

Training new team members every year can become a significant operational challenge.

Optimeet found that Fredo's intuitive design dramatically reduced onboarding time.

"I would really recommend using Fredo because it's easy to use. It's easy to onboard your crew, and we work with different crews every year and volunteers. So there are always new people."

The platform's simplicity means staff can learn quickly and begin assisting attendees with minimal training.

Combined with Fredo's support team, this creates a smoother operational experience from setup through event day.

A fully branded event experience

Modern events demand more than operational efficiency.

They require consistency across every attendee touchpoint.

With GoodiePack and Fredo working together, Optimeet creates a connected experience that includes:

• Branded registration journeys
• Consistent attendee communications
• Professional conference badge printing
• QR-code-powered check-in and networking opportunities
• Cohesive digital and physical event experiences

From registration confirmation to the first conversation on-site, every interaction feels connected.

The result: Stress-free event check-In

Every large event faces ongoing changes:

• Last-minute registrations
• Attendee data updates
• On-site badge reprints
• Walk-in attendees
• Staffing changes
• Technical challenges

With GoodiePack and Fredo working together:

• Attendee data stays synchronised, important for last-minute changes
• Badge printing happens instantly
• Check-in remains fast and efficient
• Staff training requirements stay low
• Event teams remain focused on the overall event experience, as opposed to being distracted attending the check-in desk all day. 

The technology works quietly in the background, reducing operational stress while improving attendee satisfaction.

Conclusion: Better together, built for modern events

Great event experiences are built on connected systems.

GoodiePack manages the attendee journey and event operations.

Fredo delivers the arrival experience through fast, reliable, on-site name badge printing and check-in.

Together, they create a scalable solution that helps event organisers deliver smoother, more professional events while reducing operational complexity behind the scenes.